For many of our pros, the following scenario is all too familiar:
Your client arrives for his/her scheduled hair care appointment. You engage in a brief consultation to ensure you’re both on the same page, and then you ask this critical question: “Are there any hair concerns you’d like to tell me about before we get started?” Immediately, your client drops words like “breakage”, “shedding”, “itchy scalp”, and of course, “my hair seems dry”. As pros, we know this refers to the scalp’s inability to make enough oil to lubricate the strand and retain moisture in the cuticle.
While this is common knowledge for us, often our clients have no idea why their scalp and hair suffer from dryness, and how to prevent it. It’s up to us as professionals to educate clients on how to create a great moisture foundation at home. We also must equip our clients with proper information to fight dryness between appointments.
With these three tips, you’ll be able to give your clients everything they need to keep their scalp and hair healthy between salon visits:
Give Your Client a Mini ‘Trichology 101’ Lesson.
When your client complains about dry hair scalp, it’s important to give them the information behind what causes dryness. Without getting too complex or too technical, let them know that hair becomes dry because the scalp doesn’t produce enough oil to lubricate the hair. This lack of moisture contributes to the hair becoming dull, brittle, and prone to breakage.
Before taking your client to the shampoo bowl, assess the hair and scalp for signs of dryness. Do you see dandruff? Flakes? Hair breakage? A scalp condition like psoriasis or seborrheic dermatitis? If so, give your client a hand-held mirror so they can visibly see the areas in which you notice symptoms of dry hair and scalp.
Reassure your client and give them confidence that you can prescribe the best hair care regimen to help restore strength, manageability, and overall health.
Teach Your Client about Proper Cleansing at Home.
Most clients love the gentle massage and cleansing they receive at the shampoo bowl. They trust your magic hands to get the job done in the salon. However, it’s important they know how to properly cleanse their own scalp after they’re no longer in your chair.
Let them know which shampoo to use, how much, and how to properly remove flakes without damaging the scalp.
For clients with flakes or common scalp conditions, recommend that they cleanse 2-to-3 times with Design Essentials Peppermint & Aloe Anti-Itch Shampoo. It contains the active ingredient Pyrithione Zinc to alleviate dryness, itching, and flaking.
For clients experiencing scalp dryness due to excessive product or oil build-up, cleanse the scalp with Oat Protein & Henna Deep Cleansing Shampoo. This shampoo deeply cleanses the hair of any impurities without stripping it of natural oils. Follow up with Honey Crème Moisture Retention Shampoo to restore moisture balance before conditioning.
Give your client the right Rx for home hair care.
Because you’re up close and personal with their hair and scalp, it’s your time to shine as a product expert. When dispensing your recommendations, educate your client on the benefits of each product, how to use them, and how often.
Clients experiencing dry, itchy, flaky scalp need a solution that alleviates daily discomfort to accompany their shampoo and conditioning regimen. Therapeutics Anti-Itch Hair & Scalp Treatment or Peppermint & Aloe Soothing Scalp Tonic are ideal at-home solutions. Both work as a daily treatment, and can be applied several times a week without weighing down the hair and causing product build-up.
Equally important is equipping your clients with the knowledge to care for their hair and scalp between salon visits. In providing your home hair care Rx, be sure to touch on how to use each product for their specific needs (not just what the labels says). As a bonus, give them insider knowledge on boosting product performance for enhanced results.
Remember – any professional stylist can slay behind the chair. But what truly makes a great stylist is the ability to provide clients with the information to battle hair concerns at home and still see results.
Have you helped transform a client’s hair and scalp? We want to share your story! E-mail us at firstname.lastname@example.org and your amazing client transformation could be featured here on the blog!http://blog.designessentials.com/uncategorized/3-steps-to-combat-dry-scalp-dry-hair/