With the growing popularity of textured clients seeking information on smoothing systems, it seemed fitting to create this blog for our licensed professionals.
But when constantly receiving these temporary thermal straightening styles, clients often fear compromising their curl pattern in the process.
BOOM…That’s when educating your clients on the benefits of Design Essentials STS EXPRESS Smoothing System allows you to offer a chemical-free straightening solution, that’ll put an end to their texture concerns. But be prepared for this most commonly asked question, What’s the difference between the STS EXPRESS Smoothing System and a chemical relaxer?
Here’s everything you need to know to answer with authority!
WHAT IS THE DESIGN ESSENTIALS STS EXPRESS SMOOTHING SYSTEM?
Design Essentials STS EXPRESS Smoothing System is a simple and easy amino-acid infused smoothing and thermal therapy system that temporarily straightens and smooths frizzy, naturally curly, multi-textured, transitioning, and chemically treated hair, for up to 12 weeks.
Benefits include an easy 3-step smoothing application that provides maximum manageability, smoothness, and shine to all hair textures, while helping to strengthen and repair damage.
The STS EXPRESS Smoothing System is highly recommended for clients looking to temporarily loosen their hair texture in order to achieve smooth thermal styles, or manageability of their natural curl pattern since the STS EXPRESS Smoothing System cuts detangling and styling time in half.
HOW DOES THE STS EXPRESS SMOOTHING SYSTEM DIFFER FROM A RELAXER?
The STS EXPRESS Smoothing System is designed to use heat activated amino acids to penetrate the cortex layer of the hair, but they don’t break or alter the disulfide bonds like a chemical relaxer would. STS only stretches and/or elongates the bonds temporarily, so it isn’t a permanent change-which will allow your client the versatility of wearing their hair straight or curly.
HOW DOES THE APPLICATION PROCESS DIFFER BETWEEN THE STS EXPRESS SMOOTHING SYSTEM AND A RELAXER?
Unlike a chemical relaxer service in which the product is applied to the hair and scalp, smoothed, rinsed thoroughly, then styled; the STS EXPRESS Smoothing System is a 90 minute salon service applied in 3 easy steps: CLEANSE, TREAT, SEAL & STYLE.
Step 1: CLEANSE – Shampoo hair with STS EXPRESS Cleansing Sulfate-Free Shampoo.
Step 2: TREAT – Take 1/2 inch partings and apply 1-2 pumps of STS EXPRESS Smoothing Mousse (Max Smooth or Gentle Smooth) at the roots and comb through.
Step 3: SEAL & STYLE – Spray STS EXPRESS Thermal Therapy Leave-In Sealant throughout hair to remove any reside and seal in treatment. Then taking manageable subsections, starting at the back, blow-dry hair from roots to ends with a paddle brush until completely dry.
Flat Iron: Taking 1/8 inch partings, flat iron hair using a temperature controlled iron, passing 1 to 2 times from roots to ends at 340 – 400 degrees. Or for curly styling, simply re-wet the hair to activate the curl pattern and style as desired after Step 3. Do not flat iron.
For STS EXPRESS Strengthening, replace Step 2 with the STS EXPRESS Damage Recovery Anti-Breakage Treatment, a treatment designed to strengthen, treat, and repair hair that is weak, thinning, brittle, extremely dry, heat damaged, over-processed, color-treated, and/or relaxed.
WHO IS THE IDEAL STS EXPRESS SMOOTHING SYSTEM CLIENT?
- Clients Transitioning from Relaxers or Keratin Treatments who prefer to wear their hair smooth, but can’t manage the different textures on their own. STS helps to better blend and strengthen the hair at the line of demarcation where the relaxed and curly textures meet; reducing severe breakage and easing the transitioning phase for the client.
- Natural or Multi-Textured Clients seeking more control and manageability when detangling, blow-drying, and styling their textured hair. They also like the versatility of being able to wear their hair in curly styles due to a looser/elongated curl pattern.
- Relaxed Clients although the STS EXPRESS Smoothing System isn’t necessarily suggested for clients with chemically processed hair, it can be used between touch-ups, but only as an STS EXPRESS Strengthening Treatment. Therefore, instead of using the Smoothing Mousse, use the Damage Recovery Anti-Breakage Treatment in its place to strengthen the hair and prevent over-processing.
HOW LONG DOES THE STS EXPRESS SMOOTHING SYSTEM LAST?
Applied correctly, the STS EXPRESS Smoothing System will last up to 12 weeks in the hair, but that varies by the client’s lifestyle and aftercare routine. For example, if your client swims or sweats often, it’s imperative to inform them that the treatment will revert when exposed to any type of moisture (rain, humidity, steam, perspiration, water, etc.). That’s the difference between the STS and a relaxer – the straightening results aren’t permanent.
However, if the client does experience reversion, they’ll still have the benefits of looser and softer curls, and the hair will be less resistant to thermal styling, if they choose to do so.
To prevent removing the treatment and to better maintain results, we recommend retailing the STS EXPRESS Cleansing Sulfate-Free Shampoo to your STS clients, or encourage them to purchase the must-have product on amazon.com.
Otherwise they may use other sulfate-free shampoos to achieve similar results, like Design Essentials Natural Almond & Avocado Sulfate-Free Detangling Shampoo or Design Essentials Natural Coconut & Monoi Coconut Milk Nourishing Shampoo.
Last, it’s important to note that clients that shampoo once or more a week will experience only a fraction of the longevity that the STS Express Smoothing System offers. So, encourage clients to pre-book every 2 weeks for STS maintenance.
HOW DO YOU ACHIEVE OPTIMAL RESULT USING THE STS EXPRESS SMOOTHING SYSTEM?
To achieve a silky, smooth finish with the STS EXPRESS Smoothing System, don’t overuse the product or let it dry out! If you finish the treatment and the hair still looks or feels heavy – rinse the client’s hair again with water. Spray the hair with Design Essentials Bamboo & Silk HCO Leave-In Conditioner and flat iron. When you’re finished the hair will be perfectly smooth.
Watch the full step-by-step video of our Global Education Manager, Alicia Bailey, as she achieves intensely smooth results using the STS EXPRESS Smoothing System on textured hair.
For more information on Design Essentials STS EXPRESS Smoothing System, contact your local distributor.http://blog.designessentials.com/uncategorized/de-pro-series-sts-express-smoothing-system-vs-chemical-relaxers/